Amazon’s New Program Lets Developers Reward Users With Gifts From the Site

The ecommerce platform wants to help developers drive engagement

Amazon has a new paid offering for developers. Illustration: Dianna McDougall; Sources: Getty Images, Amazon

Digital marketers are always on the lookout for technology that can deliver the right message to the right person on the right device at the right time. Over the years, there have been many who have claimed they can do it. Today, another company enters the fray: Amazon.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.