Amazon’s Chief Evangelist for Alexa and Echo Devices Thinks Voice is the New HTML

David Isbitski shared his thoughts at Shoptalk

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

When Amazon announced Alexa was coming to a microwave, people naturally wondered if this was crossing a line. Does society really benefit from a “smart” microwave? But according to David Isbitski, chief evangelist for Alexa and Echo devices at Amazon, the microwave is just the beginning.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in