Voice Interaction

Amazon’s Chief Evangelist for Alexa and Echo Devices Thinks Voice is the New HTML

David Isbitski shared his thoughts at Shoptalk

Voice is giving brands a more natural way to talk to their customers. Getty Images
Headshot of Ann-Marie Alcántara
By Ann-Marie Alcántara

March 7, 2019

When Amazon announced Alexa was coming to a microwave, people naturally wondered if this was crossing a line. Does society really benefit from a “smart” microwave? But according to David Isbitski, chief evangelist for Alexa and Echo devices at Amazon, the microwave is just the beginning.

Headshot of Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

Recommended articles
Related Articles

Performance Marketing

Meditation App Expands Its Subscription Membership to Google Assistant and Alexa

By Ann-Marie Alcántara

Performance Marketing

A New Adobe Study Reveals How Consumers Are Actually Using Voice to Shop

By Ann-Marie Alcántara

Performance Marketing

Consumers Find Voice Ads ‘Less Intrusive’ Than Others, According to Adobe Report

By Ann-Marie Alcántara

Performance Marketing

Amazon’s Chief Evangelist for Alexa and Echo Devices Thinks Voice is the New HTML

By Ann-Marie Alcántara

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform


Can the Digital Ad Experience Be Saved?

By Viant


Here’s Why the Media Industry Needs to Embrace a Multi-Currency Strategy

By Jay Prasad