We still watched Super Bowl ads before Alexa, but Amazon would have had to find something else to promote in order to finish atop YouTube’s list of most-watched Big Game ads Sunday night.
YouTube said viewership of Super Bowl ads on its platform during the game was up roughly 30% from last year, with that figure jumping to 70% of YouTube viewership on TV screens.
Viewership of halftime performer Shakira’s YouTube channel peaked at about 600,000 views per hour at 8 p.m.
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