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Since hiring famed editor Larry Kirshbaum and signing a book deal with popular self-help guru Timothy Ferriss, Amazon’s publishing business has been on fire. The online retailer is set to publish 122 books this fall alone, in both e-book and print format, according to The New York Times, and recently announced an upcoming memoir from actress and director Penny Marshall—which cost the company a reported $800,000.
Amazon is also offering all of its authors—published by Amazon or not—access to
Nielsen BookScan sales data, which records how many physical books are selling in particular markets and can help little-known titles turn into big hits.