Amazon is taking control of its own advertising. The e-commerce giant has developed Amazon Sponsored Links to deliver ads on its properties based on keywords users search while shopping online, and other data.
Amazon already manages much of the digital display advertising on its website, Kindle tablets and mobile apps through its Media Group. The updated platform would let the company replace ads from other sources, particularly those supplied by Google AdWords, according to reports.
Amazon Sponsored Links could target ads based on users' habits and interests.
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