Amazon’s Share of Search Ad Spend Forecast to Grow 30% in 2019

Google still dominates search with 73% of the market

the google homepage but with an amazon logo over the search bar
Amazon remains a distant second to Google in search ad spending. Illustration: Dianna McDougall

Amazon’s fortunes in the online advertising market continue to rise. The retail giant is the No. 2 destination for sponsored search ad dollars—albeit a distant second place behind Google.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.