Amazon Pushes Further Into Cloud Healthcare

Amazon’s expected partnership this week with health tech company Cerner Corp. may push the e-tailer further into the cloud healthcare marketing race. The Kansas City Star reported on Wednesday that Amazon Web Services planned to team up with Cerner to improve predictive analytics surrounding patient populations and provide that information to healthcare marketers.
This aspect of Amazon’s cloud healthcare marketing appears to particularly compete for market share with Salesforce, which Target Marketing reported is in the patient data space.