Amazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Data

There's the potential to identify and track consumers

Illustration of a yellow body in the middle of a big red circle with yellow arrows pointing.
Some worry that Amazon may use body scans to save data on consumers. Getty Images

Amazon certainly isn’t the first brand to experiment with 3D body scans, but it may be the first to really give consumers the willies.

This story first appeared in the July 22, 2019, issue of Adweek magazine. Click here to subscribe.
@lisalacy Lisa Lacy is Adweek's Commerce Editor.