Amazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Data

There's the potential to identify and track consumers

Amazon certainly isn’t the first brand to experiment with 3D body scans, but it may be the first to really give consumers the willies.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the July 22, 2019, issue of Adweek magazine. Click here to subscribe.