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Amazon certainly isn’t the first brand to experiment with 3D body scans, but it may be the first to really give consumers the willies.
In May, Amazon made headlines for offering $25 gift cards in exchange for the scans, which raised concerns about not only its intent but potential breaches and/or exploitation.
“If Amazon were just an apparel company, I think that there would be fewer concerns, but given that apparel is only one of its many businesses and it is known for using data mercilessly, privacy advocates I think are rightfully concerned,” said Sucharita Kodali, an analyst at research firm Forrester.
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