Amazon

Amazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Data

There's the potential to identify and track consumers

Illustration of a yellow body in the middle of a big red circle with yellow arrows pointing.
Some worry that Amazon may use body scans to save data on consumers.Getty Images
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By Lisa Lacy

July 21, 2019

Amazon certainly isn’t the first brand to experiment with 3D body scans, but it may be the first to really give consumers the willies.

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This story first appeared in the July 22, 2019, issue of Adweek magazine. Click here to subscribe.

Headshot of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

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