Amazon Uses Direct Mail to Promote Upgrade
How does one of the world’s biggest tech giants promote an upgrade to one of its signature products? With direct mail.
Mailer Name: Amazon
Date Mailed: November 2015
This is third Paperwhite in as many years for Amazon, and yet, many users will tell you, it hasn’t changed much since then. So, the front of this simple self-mailer asks, “How does the Kindle you know and love compare?”
Inside, the three-panel spread tries to answer that question.
Four sections of copy, each with several bullet points, cover the improvements to the device’s readability, light adjustments, in-depth features, and portability experience.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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