Amazon Killed Brick and Mortar, So Why Is It Investing in Stores?

Data, private label sales, Prime subscriptions and more

Amazon shot to fame from its rapid growth, incessant innovation and quirky business practices. But more than anything else, the company was credited for the demise of traditional brick-and-mortar retailers. As online sales increase exponentially, Amazon has been credited with single-handedly killing Borders, Toys “R” Us, Sears, J.Crew and countless other stores that have filed for bankruptcy or closed forever.