Digital Transformation

Here's What Amazon Has Learned in Its First 3 Months Running a Store With No Cashiers

Customers love the banh mi, but feel weird just walking out with it

Amazon Go opened in Seattle on January 22.Courtesy Getty Images
By Ann-Marie Alcántara

March 19, 2018

Three months into Amazon’s latest experiment, the cashier-less Amazon Go store, the company is working on learning who its customers are and adjusting to their feedback.

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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