Here’s What Amazon Has Learned in Its First 3 Months Running a Store With No Cashiers

Customers love the banh mi, but feel weird just walking out with it

Amazon Go opened in Seattle on January 22. Getty Images

Three months into Amazon’s latest experiment, the cashier-less Amazon Go store, the company is working on learning who its customers are and adjusting to their feedback.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.