Amazon Gives Prime Day a Boost With Concert Featuring Taylor Swift

The underlying message is clear: Join and benefit

amazon prime day concert 2019 lineup taylor swift
Amazon's first-ever Prime Day concert is loaded with not-so-subtle reminders. BusinessWire

With the announcement of an upcoming Prime Day concert headlined by Taylor Swift, 2019 may be the year Prime Day finally becomes a true event.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.