Amazon has acquired video doorbell startup Ring, which manufactures security cameras and video doorbells that stream video and audio to customers’ smartphones—and the deal is worth is more than $1 billion, according to Reuters.
An Amazon spokesperson confirmed the acquisition, saying, “Ring’s home security products and services have delighted customers since day one. We’re excited to work with this talented team and help them in their mission to keep homes safe and secure.”
GeekWire said it expects Amazon will allow Ring to maintain some autonomy within the company—much like previous acquisition targets Zappos and Audible—and to integrate products and services where appropriate.
In June, Amazon released a Ring skill for Alexa to allow users to monitor their homes by asking Alexa to display their front doors on their Echo Show devices instead of having to take out their phones.
“Ring
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in