The venue for the press conference was decked out like a swanky home theater, from the cushy chairs and giant TV on top of a low bookshelf to the Junior Mints and popcorn at a concession stand in the back of the room. And sure enough, Amazon made an announcement that is likely to change the competitive landscape for digital streaming: Amazon Fire TV, a product that will look very familiar to anybody with an Apple TV.
The device costs $99 and features enough horsepower to run not merely streaming video but a host of other apps, including all your radio subscriptions, Netflix, Hulu and a host of first- and third-party games, with huge companies like 2K, EA and Ubisoft announcing partnerships simultaneously.
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