Amazon Announces $99 Fire TV Set-Top Box

New device aggregates all your streaming subs into a single menu

The venue for the press conference was decked out like a swanky home theater, from the cushy chairs and giant TV on top of a low bookshelf to the Junior Mints and popcorn at a concession stand in the back of the room. And sure enough, Amazon made an announcement that is likely to change the competitive landscape for digital streaming: Amazon Fire TV, a product that will look very familiar to anybody with an Apple TV.