Almost the Ultimate in 'Not Interested' Segmentation

I couldn’t quite believe my eyes.

That “i” with a circle around it and the accompanying “X” may have been there before, but I must never have noticed. They certainly didn’t leap off the page at me (that’s why I added the arrow) and would have had a hard time competing for attention with those cool 3D T-shirts.

But there they were, hiding in the upper right hand corner of lots of ads, placed every five paragraphs or so by those lovable folks at Google, certainly intended to interrupt my reading of every salacious breaking news story about the White House and porn star Stormy Daniels (upright in real life, Ms.

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