Fashion and beauty magazines have long influenced what women buy, but taking the logical next step of becoming full-fledged e-tailers has its challenges, from the hassle of stocking inventory to the risk to editorial credibility to the loss of their online users when they leave to make their purchase on other sites.
But Condé Nast beauty magazine Allure thinks it’s cracked the code with a new e-commerce feature on Allure.com that lets users shop for beauty products without leaving the site.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in