Allstate’s March Madness Play Includes Snapchat Ads and Real-Time Tweets

Social campaign pits Buzz Aldrin against Dick Vitale

March Madness is in full swing, and with it comes a bevy of brands including Allstate, Coca-Cola and Kia that are already in on the action.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.