Performance Marketing Allstate's March Madness Play Includes Snapchat Ads and Real-Time Tweets Social campaign pits Buzz Aldrin against Dick Vitale By Lauren JohnsonMarch 18, 2016 March Madness is in full swing, and with it comes a bevy of brands including Allstate, Coca-Cola and Kia that are already in on the action. Lauren Johnson @laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech. Recommended articles
