Performance Marketing

Allstate's March Madness Play Includes Snapchat Ads and Real-Time Tweets

Social campaign pits Buzz Aldrin against Dick Vitale

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By Lauren Johnson

March 18, 2016

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

March Madness is in full swing, and with it comes a bevy of brands including Allstate, Coca-Cola and Kia that are already in on the action.

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Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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