Alibaba Is Partnering With Office Depot to Reach U.S. Customers

In turn, the American retailer gains global prospects

In a real-life example of I’ll-scratch-your-back-if-you-scratch-mine, Alibaba and retailer Office Depot are teaming up to help small and medium-sized businesses in the U.S. capitalize on the $23.9 trillion global business-to-business ecommerce market.

In a video, John Caplan, head of North America B2B at Alibaba Group, said the deal lets Office Depot bring its products to the Alibaba platform, yielding a more global customer base and, in turn, Alibaba’s global sellers can better reach U.S. consumers.

According to a blog post, the partnership will result in “faster, more transparent” and cost-effective distribution and fulfillment.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in