Alexa Is More Likely to Recommend Amazon Prime Products, According to New Research

The voice assistant is growing much faster than Google's version

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

While shopping via voice is still relatively new territory for consumers and businesses, a new report suggests Amazon is already gearing up to play favorites.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in