Alexa Is More Likely to Recommend Amazon Prime Products, According to New Research

The voice assistant is growing much faster than Google's version


While shopping via voice is still relatively new territory for consumers and businesses, a new report suggests Amazon is already gearing up to play favorites.

According to a June analysis by the research firm L2, marketers looking to increase sales through devices using voice assistants such as Amazon Alexa will benefit from being Amazon Prime eligible. However, brand recall could once again be front and center in terms of marketing priorities, even with the internet’s saturation of direct-response ads.

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