Facebook Messenger Bots: What Every Marketer Needs to Know

Opinion: We have seen a lot of brands leverage them for expedited customer service

Messenger bots have been the clear winner for 2017's best new marketing channel Facebook

Sophia the robot just made headlines by being the first artificial-intelligence-powered robot to get honorary citizenship from Saudi Arabia. This makes me feel like it’s time for us to embrace the machines and cozy up with a tool that more and more marketers are using these days: Facebook Messenger bots.