The launch of Facebook Live has revolutionized the way people communicate with one another on the social media platform. In fact, Google Trends reports that search popularity for “Facebook Live stream” has risen by more than 330 percent from its inception to date.
As the popularity of the Live platform increases exponentially, it has also upped the ante for brands by giving marketers a new way to tell stories, increase awareness and drive engagement.
Facebook Live is all about what’s happening in the moment, and smart brands looking to further engage with their audience need to clearly understand how and when to create moments that last (and drive traffic, increase awareness, deliver return on engagement … you get the point).
Last year, Kohl’s sold out of a Chewbacca mask after Candace Payne posted a Facebook video of herself wearing the mask she’d bought from the retailer.
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