Aldi’s Email Marketing Targets the Price-Sensitive Grocery Shopper
Aldi, a global grocery chain of over 10,000 stores, highlights cut-rate specials in its email marketing.
Mailer Name: Aldi
Date Emailed: June 21, 2017
Based in Germany, the supermarket chain recently committed to spend up to $5 billion to expand its presence in the U.S. In a few years, it is expected to rank third in operated stores, behind Wal-Mart and Kroger.
How does it differentiate itself in an often-cutthroat marketplace? While many supermarkets emphasize quality, selection, or convenience, Aldi focuses on price to drive customer traffic.
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