Aldi’s Email Marketing Targets the Price-Sensitive Grocery Shopper

Mailer Name: Aldi
Date Emailed: June 21, 2017

Based in Germany, the supermarket chain recently committed to spend up to $5 billion to expand its presence in the U.S. In a few years, it is expected to rank third in operated stores, behind Wal-Mart and Kroger.

How does it differentiate itself in an often-cutthroat marketplace? While many supermarkets emphasize quality, selection, or convenience, Aldi focuses on price to drive customer traffic.

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