Ads API Profile: Alchemy's Cascading Ad Creation, Analytics, and Auto-Optimization

Facebook’s performance advertising system provides buyers with a wealth of targeting options, but not the depth of control or analytics to effectively take advantage of the opportunity. To allow companies to build more powerful tools for managing Facebook ads, the company began allowing a select few developers access to an ads API last fall. Here we’ll explain the functionality and strengths of the different products built on top of the ads API, beginning with Techlightenment’s Alchemy.