Airlines Discover the Efficiency in Using Social For Customer Service
Customers are turning to social media for their customer service needs, and airlines are answering the call.
When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter. Airline companies recognize this reality and are getting wise to this sort of oblique customer service request. According to Ragy Thomas, CEO of social media management company Sprinklr, social media is “unrivaled in its efficiency” when it comes to customer service.
Marybeth Cadotte was worried her attempt to fly from out from Pittsburgh was going to fail because of mechanical problems with the plane, according to the Washington Post.
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