This Agency Is 30% More Productive Since It Started Using Chat Software to Connect With Clients

R/GA loves the 'Slack effect'


Chatbots are coming to digital marketing, and they're also shaking up the agency-brand relationship.

Since it starting using Slack in April 2014, digital shop R/GA has gotten 1,500 of its 1,800 staffers across 15 offices on the project-management platform. Meetings at the agency have decreased by 30 percent thanks to the collaboration software, and R/GA says teams are able to make decisions 30 percent to 40 percent faster when clients, including brands, comunicate regularly via Slack.

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