Chatbots are coming to digital marketing, and they're also shaking up the agency-brand relationship.
Since it starting using Slack in April 2014, digital shop R/GA has gotten 1,500 of its 1,800 staffers across 15 offices on the project-management platform. Meetings at the agency have decreased by 30 percent thanks to the collaboration software, and R/GA says teams are able to make decisions 30 percent to 40 percent faster when clients, including brands, comunicate regularly via Slack.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in