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Startup-agency courtships are tough. For the most part both sides really want to work together, but a lot of startups don’t know how to deal with Madison Avenue and the same goes for marketers teaming with early-stage tech companies.
That's according to Darren Herman, founder and managing director at Kirshenbaum Bond Senecal + Partners’ investment arm kbs+p Ventures and chief digital media officer at The Media Kitchen. So Herman, Deep Focus CEO Ian Schafer, 360i vp of emerging media David Berkowitz and Anthem Worldwide svp of emerging platforms Mark Silva have joined together to form the Technology, Advertising and Startup Council (TASC).