Agencies See 'Huge' Revenue Potential With Instagram's New Carousel Ads for Stories

Brands will be able to include three photos or videos instead of one

Interactive, swipeable, carousel ads are coming to Instagram Stories, giving brands the opportunity to include three photos or videos in their ad units instead of just one.

The new ad offering is rolling out with a “limited set” of advertisers including Gap, Coca-Cola México, Renault France and Paramount Pictures, Instagram said in a blog post Thursday.

Instagram Stories will “enhance the storytelling capabilities for brands while maintaining the ease of use and ‘shopability’ of the content,” said Jeff Semones, MediaCom’s head of social. “As

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