Agencies Don’t Expect to Spend More on Snapchat With New Content-Sharing Tools

‘This feels like a Hail Mary effort’

Snapchat may be trying to revamp its app to entice new users, but advertisers aren’t buying it.

On Tuesday, Snapchat said it planned to add a button called Stories Everywhere that will allow users to share Stories—its strings of user-generated content—to Facebook, Twitter, email and text messages from within the app. The feature will be included in Snapchat’s upcoming redesign and marks a significant move for the platform—for the first time, users who have not downloaded the app will be able to access Snapchat content on other social platforms.

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