Agencies Don’t Expect to Spend More on Snapchat With New Content-Sharing Tools

‘This feels like a Hail Mary effort’

Brands are uncertain if Snap's major product moves will lead to more ad spend. Getty Images

Snapchat may be trying to revamp its app to entice new users, but advertisers aren’t buying it.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.