After months of criticism about its redesign, Snapchat is rolling back key changes after user frustration led to slower growth.
This week, the company has begun updating its iOS app so that snaps and chats will once again be in chronological order, along with moving conversations with friends back to the original right-hand side of the screen. As a part of the updates, Snapchat is also adding a new subscriptions feed to make it easier to follow content creators, publishers and shows.
While Snap CEO Evan Spiegel hinted at possible changes after experiencing weak
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