After Scientology Debacle, The Atlantic Tightens Native Ad Guidelines

Sponsored content will become more prominent on the site

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A little over two weeks after The Atlantic got egg on its face over a sponsored Web post by the Church of Scientology, the media brand has issued new guidelines for so-called native advertising. They're live on the brand's site now.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in