After One Year, Lara Cohen Returns to Twitter
She will work with news, sports and entertainment creators
One year ago Thursday, Twitter head of entertainment talent and lifestyle partnerships Lara Cohen announced that she was leaving the social network. Starting next Monday, she’s back, in a new role.
In between Twitter stints, Cohen served as senior vice president of entertainment partnerships and influencer marketing for public-relations firm The OutCast Agency, where she worked with brands including Amazon and Oculus VR, Facebook’s virtual reality arm.
Upon returning to Twitter, she will be the social network’s global partnerships solutions leader, reporting to global head of partnerships Kay Madati, who joined Twitter last September after serving as executive vp of digital media at BET Networks.
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