After Newsweek, U.S. News Offers Different Model
Checking in with the news brand, two years after it ended print
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While the pundits ponder the future of a digital-only Newsweek, U.S. News & World Report offers a different lesson for magazine publishing.
U.S. News went all-digital two years ago as part of a years-long process of deemphasizing print in favor of online rankings at USNews.com of colleges, hospitals and other institutions.
The experiment paid off this year: U.S. News has gone from unsustainable weekly to a profitable business with 15.1 million monthly unique visitors, executives there said.
“We’re profitable now, and we’re in growth mode,” said Bill Holiber, president and CEO.
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