After Facebook's Algorithm Change Devastated Organic Reach, How Are Publishers Coping?

Diversification is key


When Facebook CEO Mark Zuckerberg announced in January that the site’s News Feed algorithm would further emphasize posts from friends and family, publishers that hadn’t diversified across many platforms faced a reckoning.

Publishers like Little Things, despite testing its content on other platforms, found that Facebook was the best place to reach its site’s core audience of women over 30 in middle America. The site shuttered following the algorithm change because Little Things depended on its 17.2

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