After a Year, Instagram Stories Is Fueling the App's Rapid Growth

The feature is celebrating its first birthday today

It might be hard to believe, but Instagram Stories is already turning one year old.

Instagram’s Snapchat clone hits its first anniversary today, and the Facebook-owned app has spent much of 2017 heavily investing in bringing vertical video and augmented reality filters to the format. As a result, Instagram is growing rapidly, adding 50 million daily users in just two months to hit 250 million daily users in June. In comparison, Snapchat’s own platform had just 166 million as of the first quarter of this year, according to the company’s most recent quarterly earnings.

When it first introduced Stories last year, Instagram was immediately accused of copying Snapchat as a way of siphoning its growing user base ahead of its inevitable IPO back in February.



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