Luxury Goods Are Becoming as Attainable as Fast Fashion

How marketers are bridging the gap between millennials' and Gen Z's love of upscale goods and desire for economy

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Millennials and Gen Z walk a fine line when making decisions between whether to buy affordable, fast fashion options that may not make it through more than a handful of wash cycles, and items that may cost more upfront but last longer and stay out of the world’s landfills.

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