Luxury Goods Are Becoming as Attainable as Fast Fashion

How marketers are bridging the gap between millennials' and Gen Z's love of upscale goods and desire for economy

Millennials and Gen Z walk a fine line when making decisions between whether to buy affordable, fast fashion options that may not make it through more than a handful of wash cycles, and items that may cost more upfront but last longer and stay out of the world’s landfills.

Environmentally aware and well educated on the value of sustainability, these younger consumers view fashion through a different lens than their predecessors, and marketers have taken notice.

These

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