Affiliate naysayers have had the same critiques for years, and the industry has proven them wrong every step of the way.
People have labeled the affiliate industry as old or outdated, but it’s more data-driven and hyper-personalized than ever before. They’ve called it rigid, yet advertisers can create dynamic commissioning structures that allow them to meet a wide variety of flexible business needs.
As we enter 2022, we’re seeing more critiques of the affiliate marketing industry fall flat.
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