A single change is threatening to upending the ad-tech world: the death of third-party cookies. But that tiny piece of code in your browser is far from the only issue driving concerns about online privacy, the need to protect data from malicious actors as well as profit-seeking companies, and giving consumers a choice in how their personal information is used.
We’re taking a look at the changes that began overseas with GDPR, and the California Consumer Privacy Act here at home, with Adweek’s Privacy Guide. This digital initiative will track as states across the nation begin to enact laws regarding online data. Learn more in the video above, and check back as new regulations take shape.