Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
A single change is threatening to upending the ad-tech world: the death of third-party cookies. But that tiny piece of code in your browser is far from the only issue driving concerns about online privacy, the need to protect data from malicious actors as well as profit-seeking companies, and giving consumers a choice in how their personal information is used.