Adweek's Elevate: AI Summit Took on Prediction, Personalization and Hype

Artificial intelligence and its implications for marketing and ecommerce

At the beginning of her keynote kicking off Adweek’s Elevate: AI summit—a half-day discussion, at times heated, on the role AI does and will play in marketing—Deloitte Digital CMO Alicia Hatch reminded the audience of another, earlier advancement meant to transform the industry, one that is complement and partner to AI. “Do we really need any more data?” she said. “We don’t even use the data that we have.”

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.