At the beginning of her keynote kicking off Adweek’s Elevate: AI summit—a half-day discussion, at times heated, on the role AI does and will play in marketing—Deloitte Digital CMO Alicia Hatch reminded the audience of another, earlier advancement meant to transform the industry, one that is complement and partner to AI. “Do we really need any more data?” she said. “We don’t even use the data that we have.”
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