Adweek's Cyber Monday Review

With billions to be made and spent, here's what happened today on the Web

Imagine great Black Friday deals, without the midnight lines, the potential for trampling and zero chance of getting in fights with Walmart patrons and employees. It’s Cyber Monday, which is increasingly becoming a marketing tentpole, with deals galore on e-commerce sites, Twitter, Facebook and every other shopping platform on the Web. But Cyber Monday comes on the heels of Black Friday, which itself is starting to get a whole lot more cyber in nature, as more shoppers bring their smartphones and tablets along the way to the register. Here are trends, notable deals, ad blitzes and other oddities worth bookmarking this Cyber Monday.