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Taboola is an advertising company that knows a lot about what we read online. The platform launched in 2007, and immediately gave brands a better idea of their customers, while providing publishers with another revenue source.
In the time of coronavirus, the need to know what, when and how much we’re consuming online has grown exponentially, which gives Taboola and other platforms like it deep insights for advertisers, which results in revenue for brands.
So what has Taboola learned in these last few weeks? Find out on today’s episode of Adweek