Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
From the NFL to NHL; from the WWE to the WTA and from the MLB to the MLS; 12 professional sports leagues, and two esports gaming companies came together to honor the real heroes of the pandemic, the doctors, nurses and EMTs on the frontlines. And Adweek had a front row seat to how it all came together.