Adweek Together: How Barstool Sports Is Filling the Spring Sports Gap

CEO Erika Nardini joins us to chat about what the brand is doing

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

This has been one of the strangest springs for millions of sports fans around the world. Right now, three U.S. professional leagues—the MLB, the NBA and the NHL—would be in full swing, and a fourth—the NFL—would be seeing teams preparing for mini-camp. But not this year. No NCAA tournament, no Indy 500, no Kentucky Derby.

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