Adweek Together: How Barstool Sports Is Filling the Spring Sports Gap

CEO Erika Nardini joins us to chat about what the brand is doing

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This has been one of the strangest springs for millions of sports fans around the world. Right now, three U.S. professional leagues—the MLB, the NBA and the NHL—would be in full swing, and a fourth—the NFL—would be seeing teams preparing for mini-camp. But not this year. No NCAA tournament, no Indy 500, no Kentucky Derby. Pitchers, catchers, guards, forwards, cars, horses—all of them are sidelined.

But digital platforms devoted to sports and their fans are keeping the mostly homebound engaged and entertained.

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