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In the time of coronavirus, advertising agencies big and small have had to refocus how they work, where they work and who they do the work for. Imaginary Forces is a small, Los Angeles-based creative agency that specializes in visual storytelling and brand strategy.
The agency is continuing its operations, but is doing so 100% with graphical and animated content. How is it making this new work? And what happens when things get back to normal, whatever normal may be?
On today’s Adweek Together, Emmy-winning creative director and co-founder of Imaginary Forces, Karin Fong, joins us for some answers and for a look at some of the work her team has produced.