Adweek Kicks Off 'Next Tech' Series on the Jobs and Platforms You Need to Know About Now

Monthlong coverage takes deep dive into the future of marketing

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With marketing technology shifting into overdrive, brands and agencies not only are struggling to keep apace with the latest audience targeting tools, but also face the challenge of finding the talent to actually manage them.

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To that end, there’s a lot of talk these days about CRMs (customer relationship management), DMPs (data management platform), AI (artificial intelligence) and AR (augmented reality), to name a few.

In other words, there’s a lot to sort through.

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This story first appeared in the July 24, 2017, issue of Adweek magazine. Click here to subscribe.