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With marketing technology shifting into overdrive, brands and agencies not only are struggling to keep apace with the latest audience targeting tools, but also face the challenge of finding the talent to actually manage them.
At Adweek, we take our mission to heart, serving you with insights and analysis to make you smarter and help you work faster. Or, more pointedly, do your job better.
To that end, there’s a lot of talk these days about CRMs (customer relationship management), DMPs (data management platform), AI (artificial intelligence) and AR (augmented reality), to name a few.
In other words, there’s a lot to sort through.