'Adweek,' Google Partner on Publishing Revenue Model

Site soon to feature microsurveys prior to select articles

Adweek’s editors, reporters and designers spend a lot of our time thinking, writing and talking about the transformational impact digital technology is having on the businesses and people we cover. Since we also live in that world, though, and are feeling the same pressures, we need to monetize our digital assets to ensure that the Adweek brand continues to be a vibrant going concern. To that end, Adweek has partnered with Google on a new Web-based revenue play. By answering a single marketing question per day, readers will continue to get full access to Adweek.com and all our reporting, analysis and video. We think this offers an elegant solution to our business concerns without blocking or limiting your access via a traditional paywall. We sincerely hope you agree. —The Editors